Search results for "Mesures de préférences"

Apports des mesures de consentement à payer dans l’étude de l’acceptabilité de produits alimentaires bénéficiant d’informations nutritionnelles

2010

Used in a laboratory or survey setting, the declarative methods are very widely used to estimate the consumers preferences. The experimental economic incentive methods allows to make up for hypothetical bias which can affect purely declarative methods. This work sets out several experiments based on methodological comparisons allowing to test the inter-methods validity and to begin external measure validity question. In line with literature previous works, this work allows to highlight assets and limits of the non-hypothetical measures (BDM mechanism and real choice experiment), first one relative to another, second relative to hedonic measures. Two major results were obtained. First, the B…